Marketing Automation Specialist

Overview

Design and implement end-to-end marketing automation systems that connect lead generation, CRM pipelines, automation workflows, attribution tracking, and analytics dashboards to provide full visibility into marketing performance.

Marketing Technology Stack

• GoHighLevel – CRM, funnels, automation workflows, pipeline management
• Hyros – marketing attribution tracking
• Zoho CRM – CRM data management and integrations
• Looker Studio – analytics dashboards and reporting
• Google Sheets – data processing and reporting datasets
• Google Tag Manager – marketing tracking and UTM management
• Google Apps Script – automation and data processing scripts

System Architecture

Traffic Sources → Funnel Pages → Lead Capture → CRM Pipelines → Automation Workflows → Attribution Tracking → CRM Integration → Data Processing → Analytics Dashboard

CRM Pipeline Structure

• New Lead
• Qualified Lead
• Junk Lead
• Booked
• Confirmed
• Cancelled
• No Show
• Lost Lead
  
  

Automation Systems Built

Lead Capture Automation

• Automatic contact creation in CRM after form submission
• Lead assignment to pipelines and workflows
• Triggered follow-up communication sequences
  
  

Lead Response Monitoring

• Detects when a lead sends a message
• Triggers alerts if staff does not respond within 15 minutes
• Internal team notification system
  

Appointment Automation

• Appointment confirmation messages
• Reminder notifications
• Pipeline stage updates based on appointment outcomes
  
  

CRM Pipeline Automation

• Automatic movement of contacts between pipeline stages
• Lead segmentation using tags
• Workflow triggers based on lead behavior

Marketing Attribution

• UTM tracking across campaigns
• Campaign attribution tracking
• Revenue attribution analysis

Data Automation & Reporting

• Automated CRM data transformation using Google Sheets and Apps Script
• Extraction of latest contact status from CRM activity logs
• Daily performance metrics generation
• Structured datasets prepared for analytics dashboards
  

Analytics Dashboard

• Lead generation metrics
• Qualified vs junk leads
• Appointment outcomes
• Pipeline conversion rates
• Campaign performance by traffic source
• Marketing attribution insights
  
  

Business Impact

• Automated lead management workflows
• Improved lead response time
• Centralized CRM data across systems
• Accurate marketing campaign attribution
• Real-time marketing performance reporting